When some individuals live a joyful and creative life, others appear to be stuck in a comfortable but stressful rut. What is it about certain people that makes them happy and creative? Flow, by Mihaly Csikszentmihalyi, provides the solution. According to Flow, a landmark book in psychology, in our increasingly worried and distracted lifestyles, we may become too focused on external incentives and opinions, leading to burnout (for example, by compulsively comparing ourselves with our peers). A much needed cure is provided by the book, which provides methods that allow us to concentrate instead on intrinsic rewards, which may lead us to get so completely immersed in our hobbies that we reach a state of pure flow. As a result, we simply do not care about external rewards such as power or money, and we do not even bother to examine the views of others while we are in this condition.